BMC’s Cloud Lifecycle Strategy: ‘We’re Not Into Element Plays’ (readwriteweb)
You’d think it would be an easy thing to market an all-in-one concept of a
“cloud-in-a-box” – a package that gives enterprises everything they need to
deploy and manage a private or hybrid cloud. Soon you discover that it’s
harder to define the _box_ than to define the cloud, because it’s the box that
you’ll inevitably be selling. And if it doesn’t look like a cloud, you might
find a competitor charging it with being false and misleading.
Last week, BMC Software brought forth the second generation of its Business
Service Management (BSM) delivery model. Think of this as BMC’s cloud box -
the way it orchestrates a cloud deployment for a data center. What changes
with this version of the box versus the previous one is that the planning and
deployment phases are presented to customers as workflows, rather than do-it-
yourself kits.
_Sponsor_
“We’re not into element plays, where we’re just trying to figure out a single
piece of infrastructure. We are one level higher,” says Alan Chhabra, BMC
Software’s director of cloud consulting services, in an interview with
ReadWriteWeb. Two years ago, Chhabra tells us, BMC began delivering Cloud
Lifecycle Management (CLM), with the …
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